HEY!

I’m Cassie Baldwin,

a UX Manager who loves enabling teams to do impactful work. My priority is delivering thoughtful, effective experiences for users while driving meaningful business results.

I see a major part of my job as clearing the path. With strong talent and a positive team culture, great design happens when a team has the support, context, and space they need to craft creative solutions and collaborate effectively. As a leader, I’m big on clear communication, transparency, and ensuring my team has what they need to feel confident and empowered.

Over the years, I’ve worked across industries and team structures—from consumer brands to small businesses and nonprofits, in both freelance and in-house roles. Right now, I’m focused on building an in-house UX team and driving design and development processes forward in our organization.

My portfolio’s due for an update—check back soon!