HEY!

 

I’m Cassie Baldwin,

a UX/UI designer who prioritizes strategy to bring people a seamless and satisfying experience. Based just north of Boston, I specialize in creating intuitive, strong architecture and minimal yet impactful designs.

I’ve overseen projects through their full lifecycle—from research and strategy, to wireframing and prototyping, through building out the final product. I approach my work with a deep respect for people and a desire to communicate clearly and effectively, and I’m at my best when I’m solving problems with an energizing team.

More about me »

Cassie sketching at whiteboard

WORK

College Athletics Competition screen frames
Outcomes webpage screens

An Award-Winning Fundraising Platform

A collegiate athletics fundraising platform

Understanding ROI of a College Education

An immersive experience focused on alumni outcomes

Landing Pages for top majors
laptop screen saying coming soon

Segmented Marketing for Academic Programs

Four cohesive designs for a marketing campaign highlighting top undergraduate majors

Auditing Firm Website Redesign

Redesign of a financial services firm’s site to increase user confidence

WORK

College Athletics Competition screen frames

An Award-Winning Fundraising Platform

A collegiate athletics fundraising platform

Outcomes webpage screens

Understanding ROI of a College Education

An immersive experience focused on alumni outcomes

Landing Pages for top majors

Segmented Marketing for Academic Programs

Four cohesive designs for a marketing campaign highlighting top undergraduate majors

laptop screen saying coming soon

Auditing Firm Website Redesign

Redesign of a financial services firm’s site to increase user confidence

KIND WORDS

“I have had the privilege of working with Cassie on several substantial projects over the years. Cassie was the glue, holding together many shifting pieces of information and rounds of input and carefully, methodically constructing them into an impactful end product. She carries just the right balance of independence and collaboration. She’s proactive and resourceful enough to dive deep into any project on her plate while still keeping space at the table for feedback and new ideas.”

Heather Korpi

Editorial Director

“On our creative team, Cassie managed many projects and clients simultaneously, was a trusted voice in planning and strategy discussions on any topic, and consistently produced thoughtful and creative work. She approaches every project with care, strategy and attention to detail, and takes the time to invest in client and collaborator relationships in order to understand the root of their goals.”

Steve Dagley

Creative Director and Web Team Lead

Let’s work together!

SAY HELLO.

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